Jonas ForshellSenior Product Owner
jonas@jforshell.seEmail me

Shipped in a product role

Six things that were costing something

Nine years in product, and these are the six changes worth writing down. Each one leads with what it was worth. Nobody asked for any of them, and the numbers are my own, worked out at the time from the systems I was in rather than audited afterwards.

40%

less player-account fraudaround 50 support hours a month freed

The fraud investigation solution

King · Product and operations · 2015 to 2018 · QlikView

The signals were already in the data. No developer resources were available to build against them, so I designed the investigation view and a QlikView specialist implemented it.

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3 → 1

repeated actions per withdrawalroughly 600 to 1,000 clicks a day removed

Payout handling, three clicks to one

King · Payout operations · 2016

Approved withdrawals still needed three repeated actions after the safety checks were done. The checking stayed exactly as it was. The repetition went.

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Same answer

whoever picks up the case45% less processing time, errors and needless escalations

Decision support for fraud escalations

King · Support and fraud operations · 2017

First line support decided case by case whether something needed fraud review. The same case could come back with a different answer depending on who picked it up.

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~10%

more completed direct-debit signupsno integration built, on purpose

Direct debit, two fields to one

Lendo · Insurance · 2023 to 2025

Insurance customers who set up direct debit at signup kept their insurance far more often. The form asked for the account number in two fields, and Swedish bank apps hand over one.

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1 spec

a working package, not a wishno discovery slot needed

Statistics dashboard, repackaged for handover

Clearon · Digital Platform · 2026

A dashboard of pie charts nobody could read a trend from, and no spare design or frontend capacity to fix it. I prototyped the replacement from the backend API contract.

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0 maths

done by hand per shipmentnothing over the limit by accident

Gift card shipment calculator

Clearon · Customer Success · 2026

I saw Customer Success splitting large gift card orders by hand on an onboarding tour in week three. Every envelope had to stay under the 5,000 kronor insured value, and the arithmetic was theirs to do.

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These are the parts of nine years that are easy to point at, not the whole job. Alongside them ran the roadmaps, discovery, specs, stakeholders and releases that do not reduce to a number.