Jonas Forshell

Senior Product Owner

Experience

I have around ten years of experience in Product Owner roles at King, Lendo, and Clearon, preceded by work in customer service, payments, fraud, and live operations. The roles below are listed chronologically. Some of this work is covered in the examples, rather than repeated on every page.

I have also worked across different markets, including time in Malta and the UK.

Clearon AB: Product Owner, Digital Platform

September 2025 to February 2026

Clearon is a Swedish payments and clearing company operating across retail, handling digital coupons, gift cards, and payment clearing for around 6,000 stores. I joined in an environment with one development team, several legacy systems, and a backlog largely driven from above.

During roughly five and a half months, I led three major initiatives from definition to delivery: a new capability for campaign sendouts, a prepaid gift card subscription flow with balance checks against Visma, and a more flexible fulfilment model for digital value objects. The latter was first used for Triss lottery delivery but designed to support other code- or link-based products later. Part of the work included introducing consent handling for marketing and developing how campaigns could be sent based on user choices, including opt-out handling tied to campaign activity.

Alongside those deliveries, I started early discovery on how Clearon's main products could become a SaaS offering.

I also used AI-assisted tools to shorten feedback loops and test ideas earlier. That included building a dashboard prototype package from backend API information as a clearer frontend handover, creating an internal calculator for Customer Success to optimise physical gift-card shipments, and introducing early funnel and consent tracking around campaign sendouts.

Lendo AB: Product Owner, Business Loans and Insurance

August 2023 to March 2025

Lendo is a loan broker operating in a regulated space where conversion and compliance have to coexist. My focus was the business loans and insurance vertical, where the user journey is long, the integrations are complex, and the cost of a broken flow is high. Much of my work involved improving customer journeys without breaking compliance or underlying integrations.

I led three major initiatives: an integration with Monto.ai for accounting and open-banking data, an accident insurance flow woven into the loan application, and a Focus API integration. I also worked on autogiro improvements. I moved the team from Scrum to Kanban, not as a philosophical stance, but because the work had shifted towards longer-running integrations where sprint cycles were creating more overhead than value.

I worked closely with CRO on experiments and iterative journey improvements, and set up lightweight Slack-to-Jira automations that made it easier for the team to capture bugs and follow-up work.

King: Product Owner, Payments

July 2018 to June 2022

King's payment platform sits underneath millions of microtransactions across global markets. I owned the platform through four years of provider integrations, compliance work, and internal tooling development.

The work I am most proud of from that period is an internal fraud investigation tool I built in QlikView when we had the underlying data but not the capacity for a full back-office build. It let the team compare signals such as username, email, IP address, registration date, and number of payment cards to spot suspicious patterns. It reduced fraud by roughly 40% and saved an estimated 50 hours a month in support handling.

King: Product Owner, Royalgames.com and live operations

June 2015 to July 2018; joined King in 2008

I joined King in 2008 and spent the first years moving through operational roles in payment support, tournament operations, risk, and fraud. By 2015, I owned product and live operations for royalgames.com and worked with a Scrum team handling legal updates, technical improvements, and third-party integrations.

One of the changes I am most proud of was a decision-support tool for the support team: a simple yes-or-no workflow that helped first-line support decide whether a case needed to be escalated for fraud review. It was shared as a clickable PDF, reduced handling time, lowered error rates sharply, and cut unnecessary escalations.

Another change that had a bigger effect than it first appeared was the withdrawal process. After the normal safety checks, each withdrawal still required repeated confirmation clicks. I changed the flow so approved withdrawals first landed in a batch list. This removed hundreds of repetitive clicks from the daily workflow while retaining a review step before send.

Education and certifications

  • Atlassian Agile Project Management Professional Certificate | LinkedIn Learning / Atlassian (2025)

    I took this in 2025 to sharpen the practical side of agile delivery in Jira: how work is structured, visualised, and kept moving without adding process for its own sake.

  • Certified Scrum Product Owner (CSPO) | Crisp (2015)

  • Certified Scrum Master (CSM) | Crisp (2014)

  • Agile Project Management Coursework | IHM Business School (2020–2021)

    140 of 225 YH credits completed. Completed modules in Project Methodology, Agile Methodologies, Requirements Management, Business Acumen, and Change and Transformation Management.

  • Technology, User Behaviour, and Project Management | 75 credits

If this experience is relevant to a product problem you are working on, you can get in touch.