Jonas Forshell

Stockholm-based Product Owner with experience in payments, subscriptions, regulated flows, and integration-heavy products.

Before moving into product I worked across customer service, fraud, affiliate management, and payments operations. That background means I think about practical workflows, edge cases, and what it actually feels like to live with a process every day.

I have worked across different markets, including time in Malta and the UK. It has made me more practical about how different teams and companies actually work.

How I work

I usually start by looking at where things are breaking down, where the team is losing time to unclear requirements, and what the smallest change would be to improve it. I prefer working through problems with engineering and design early rather than arriving with a fixed answer. Clear tickets and well-framed problems matter to me, but I try not to get too attached to the first version.

Most of my work has involved complex business rules, legacy systems, and technical constraints. I am used to API-driven products, multi-system flows, and regulated environments where compliance and usability both matter.

I use AI to prototype faster, explore options, and make handovers cleaner. It works well when paired with real judgement and technical review.

What I work with

Delivery: backlog ownership, prioritisation, requirement shaping, roadmap alignment, cross-functional delivery
Flows: application journeys, consent flows, onboarding, payment and checkout logic, subscriptions
Systems: API-driven products, third-party integrations, event-triggered journeys, compliance-sensitive flows
Tools: Jira, Confluence, GitHub, Figma, Looker, Slack, VS Code, Claude Code

Professional History

Clearon AB - Product Owner (Digital Platform)

Sept 2025 - Feb 2026

Clearon is a Swedish payments and clearing company operating across retail, handling digital coupons, gift cards, and payment clearing for around 6,000 stores. I joined as Product Owner in an environment with one development team, several legacy systems, and a backlog largely driven from above.

During roughly five and a half months I led three major initiatives from definition to delivery: a new capability for campaign sendouts, a prepaid gift card subscription flow with balance checks against Visma, and a more flexible fulfilment model for digital value objects, first used for Triss lottery delivery but designed to support other code- or link-based products later.

Alongside those deliveries, I also started early discovery work on turning Clearon's main products into a SaaS offering.

I also used AI in a practical way to shorten feedback loops. That included building a dashboard prototype package from backend API information as a faster frontend handover, creating an internal calculator for Customer Success to optimise physical gift-card shipments, and introducing early funnel and consent tracking around campaign sendouts.

Lendo AB - Product Owner (Business Loans & Insurance)

Aug 2023 - Mar 2025

Lendo is a loan broker operating in a regulated space where conversion and compliance have to coexist. My focus was the business loans and insurance vertical, where the user journey is long, the integrations are complex, and the stakes of a broken flow are high.

I led three major initiatives: an integration with Monto.ai for open banking data, an accident insurance flow woven into the loan application, and a Focus API integration. The most tangible win was a redesign of the direct debit form, where applying mobile banking UX patterns lifted completion by roughly 10%. I also transitioned the team from Scrum to Kanban, not as a philosophical stance, but because the work had shifted towards longer-running integrations where sprint cycles were creating more overhead than value.

I also worked closely with CRO around experiments and iterative improvements in the customer journey, and set up lightweight Slack-to-Jira automations that made it easier for the team to capture bugs and follow-up work.

BookBeat AB - Product Owner (Payments & User Account)

Sept 2022 - Dec 2022

A short engagement, but a fast one. BookBeat runs a high-release environment and the payments and user account team moved quickly. I led delivery of a feature that let users purchase additional listening time beyond their subscription limit, worked on improving PayPal operations, and supported integrations with payment partners including Adyen.

Because I had already worked closely with PayPal at King, I could help stabilise a setup that had become awkward and harder than necessary for Customer Service and Finance to work with. I re-established the relationship with PayPal, got an account manager in place for BookBeat, and helped move the setup towards a more workable structure under one login.

King - Product Owner (Payments)

July 2018 - June 2022

King's payment platform sits underneath millions of microtransactions across global markets. I owned the platform through four years of provider integrations, compliance work, and internal tooling development.

The piece I am most proud of is the internal risk tooling I built with the team. It reduced fraud by roughly 40% and saved around 50 hours a month in support handling. That kind of work, where better tooling quietly makes the whole organisation run better, is the work I find most satisfying.

Another example from that period was a QlikView-based fraud investigation tool I put together when we had the underlying data but not the capacity for a full backoffice build. It made it easier to compare signals like username, email, IP address, registration date, and number of payment cards, and gave the team a practical way to spot suspicious patterns with what we had.

King - Product Owner & Operations Manager

June 2015 - July 2018, joined 2008

I joined King in 2008 and spent the first years moving through operational roles: payment support, tournament management, risk and fraud. By 2015 I was leading the product and live operations for royalgames.com, running a Scrum team that handled legal updates, technical improvements, and third-party integrations.

One of the things I am most proud of from that period was a decision-support tool for the support team: a simple yes-or-no workflow that helped first-line support decide whether a case should be escalated for fraud review. It was shared as a clickable PDF, reduced handling time, lowered error rates sharply, and cut unnecessary escalations.

Another change that had a bigger effect than it looked was how we processed withdrawals. After the normal safety checks, each withdrawal still had to be handled through repeated confirmation clicks. I changed that flow so approved withdrawals first landed in a batch list, which removed hundreds of repetitive clicks from the daily workflow while still allowing review before send.

Education & Certifications

Certified Product Owner (CSPO) - Crisp (2015)
Certified Scrum Master (CSM) - Crisp (2014)
Agile Project Management - IHM Business School (175 HVE credits)
Technology, User Behaviour, and Project Management - (75 credits)