B2B pricing calculator redesign concept
A UX exercise on a public B2B pricing flow, with faster country selection, clear steps, a summary that stays visible and a version you can finish on a phone.
- Context
- Redesign concept
- Role
- Self-initiated product exercise
- Date
- June 2026
The short version
- Result
- A four step concept with search, a live summary and a mobile layout. I had no inside data, so it's a hypothesis.
- What I did
- Redesigned a public B2B pricing calculator that leaned on a long country list.
- The call
- For a low risk public flow like this I'd ship it directly and watch completion afterwards, without an A/B test first.
Why I did this
I made this while researching a company I'd applied to. Its pricing calculator was one of the few product flows I could reach from outside, so I used it as an exercise.
I had no analytics, customer feedback, sales context or internal priorities, so I can't say the existing flow was wrong or that it mattered commercially. This is a design hypothesis built on friction anyone can see.
Observed friction
The original flow leaned on browsing a long country list, with the next action some distance from where the choice was made. Pick several countries and it got hard to see what you had selected and what to do next.
So I wanted to try six changes.
- Faster country selection through search and shortcuts
- A clearer summary of the selected countries
- A more obvious next action
- Plan volume as its own step
- A contact step that felt connected to the calculator
- A mobile pattern that didn't depend on a desktop sidebar
Redesign direction
The main area is where you make the current decision, and the summary shows where you are and helps you continue.
The flow became four steps.
- Countries
- Plan volume
- Contact details
- Confirmation
On desktop the right sidebar is the live summary. On mobile a sticky bottom summary and a bottom sheet do the same job.
Screenshots
Product judgement
I wouldn't put a redesign like this into an A/B test by default. I'd be more careful with a workflow existing customers repeat every day, but a public pricing and contact flow for new visitors is lower risk. A simpler design could reasonably ship directly, as long as someone watches completion, lead quality and what sales hear afterwards.
Inside the company I'd look at traffic, funnel data, how sales use it and the risk first, and then decide whether to ship it, test it or ask customers.